Marketers in 2016: overworked and digitally overloaded

Digital overload: marketers are more prone to checking emails in their own time
Digital overload: marketers are more prone to checking emails in their own time

British marketers are an industrious bunch, with more than half making New Year's resolutions that relate to work rather than play, compared with 35% of the general working population.

The findings have emerged from a survey conducted by Censuswide for Workfront, covering 2500 people during November 2015.

The survey revealed that marketers are prone to suffering from digital overload, with almost half checking their work emails outside office hours during the week, and a similar proportion checking at weekends. General office workers check their emails outside usual working hours about half as much by comparison.

In addition, 41% of marketers said excessive emails stopped them doing their jobs effectively.

Quiz: are you suffering from digital overload or analogue anxiety?

Troublingly, a quarter of marketers said their companies expected this level of additional work; 44% said they checked emails regularly to stay ahead of work, while a third said they simply had too much to do.

All of this means a third of marketers rarely leave work on time.

Top of marketers’ wishlists for improving productivity were creating better work processes – cutting out unnecessary meetings, and reducing email and unscheduled calls. Marketers also requested better technology, uninterrupted blocks of time and better-qualified staff.

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