Marissa Mayer: Display 2.0 is going to be about video

At Advertising Week, the Yahoo CEO touted her company's diversification of content in search of higher ad revenues.

by Maisie McCabe
Marissa Mayer, the CEO of Yahoo, coined the term "Display 2.0" for online video advertising at Advertising Week this afternoon.
Marissa Mayer, the CEO of Yahoo, coined the term "Display 2.0" for online video advertising at Advertising Week this afternoon.

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