ATLANTA — The US Marines has renewed its contract with J. Walter Thomspon, continuing their 67-year relationship, after a review.
The business was renewed after a government mandated RFP, the first since 2007.
J. Walter Thomspon Atlanta handles the Marines’ recruitment brief, which includes multichannel brand campaigns and sales support for the Marines' recruiter network. The agency works alongside WPP agencies Mindshare, UniWorld Group and SocialSphere on the account.
During its longstanding partnership with the Marines, J. Walter Thomspon devised its tagline "The Few, The Proud," and has helped the Armed Forces branch expand its digital footprint and
"We have a clear understanding of the demographic’s evolution and how to translate Marine Corps values and ethos to new generations of Americans," said Perry Fair, President and chief creative officer of J. Walter Thompson Atlanta.