Discovery Communications, located across the street from the Midtown-based firm, initiated what MMC coined on social media as the #AdeleWorkWars when it pasted the lyrics, "Hello from the other side," on its office windows.
Marina Maher staffers replied by spelling out the reply, "I must have called a thousand times," on its own windows. A third neighboring business joined in with, "To tell you I’m sorry." And the "wars" continued.
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By Diana Bradley
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