Marie Callender's 'Comforts From Home Project' by DDB California

Men and women in the armed forces are saluted on Veterans Day with fellowship and food

DDB California teamed up with ConAgra’s Marie Callender’s brand, the USO and Scripps Networks to create the "Comforts From Home Project," a campaign to bring the feelings and flavors of home to those who miss it the most — our troops.

The campaign culminates in an hour-long television special, "A Hero's Welcome," that airs today, Veterans Day, on six Scripps channels: HGTV, DIY, Food Network, Cooking Channel, Travel Channel and GAC. The show is a homecoming of sorts, bringing food and cheer to soldiers with the help of hosts Robert Irvine, from "Restaurant Impossible"; Genevieve Gorder from "HGTV Design Star"; and actor Gary Sinise.

The integrated campaign features an on-pack promotion that encourages consumers to support USO2GO, a USO program that provides kits filled with electronics, sports gear, books, games and more to troops stationed in remote locations around the world.

Campaign credits

Client: Marie Callender's
Agency: DDB California
Group creative directors: Travis Parr, Nikki Baker
Account director: Michael J. Bukzin
Associate creative director: Leslie Shaffer
Art director: Aubrey Day
Copywriter: Andrew Hajjar
Production company: Scripps Network Inc.

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