Manchester Airport appoints Wolfelive for US-themed experiential campaign

Manchester Airport: new USA campaign
Manchester Airport: new USA campaign

Manchester Airport has appointed live brand experience and marketing agency Wolfelive to deliver the experiential elements of its #USADirect campaign.

The experiential campaign aims to highlight the 13 American destinations available direct from Manchester Airport and will kick off in Leeds at the end of March.

Laura Wolfe, founder and managing director of Wolfe said, "We’ve been working with Manchester Airport for a number of years on various different airlines.  This campaign is a win for our new head of experiential, Chris Marmion, who joined us last month. We are delighted to be working with Manchester Airport again to showcase the breadth of destinations it offers to the USA." 

Patrick Alexander, head of marketing at Manchester Airport, added: "Manchester Airport continues to grow its long-haul offering, particularly to America, which is one reason why we have launched our #USADirect campaign.Another reason is several, smaller, regional airports have lost their connections to the USA, so what better time to showcase the offering from Manchester, which has excellent ground transport links to these cities, making it a viable choice for a direct flight to America.

The multi-channelled approach aims to maximise reach and penetrate a range of audiences, ensuring key messages are delivered to the right demographic through the most appropriate medium. Manchester’s network to the USA continues to grow with San Francisco launching this month with Virgin Atlantic. Thomas Cook Airlines will also launch flights there in May. 

Manchester Airport is the UK's third largest with 25.8m annual passengers. Gin brand Thomas Dakin staged an activation at Manchester Airport last summer. 

Last October, Wolfe announced that it had secured new business with Pets at Home, Qatar Airways, Stagecoach and the Institute of Directors.

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