Malibu "Let the funshine" by Virtue Worldwide

Pernod Ricard has launched a global digital and social media campaign for Malibu.

Created by Virtue Worldwide, a series of short films is airing until the end of August across YouTube, Instagram, Facebook and Snapchat, as well as on digital display. It was directed by Jocelyn Anquetil and produced by Chris Harrison at Pulse.

The campaign depicts a group of friends who "try to get their summer vibe going" while attempting different activities with varying degrees of success, such as creating the first summer playlist.

The rum brand has also teamed up with social media influencers and singer-songwriter Anne-Marie to increase its following.

Credits

Creative agency
Creative director
Senior creative
Art director
Senior designer
Digital art director
Social editor
Executive creative director, Northern Europe
Head of production, Northern Europe
Head of strategy, Northern Europe
Strategist
Senior activation manager
Head of account management, Northern Europe
Business director
Senior account director
Account director
Senior account manager
Account manager
Production company
Director
Producer
Production designer
Line producer
Production managers
Managing director/executive producer
Business director
Editing company
Editor
Producer
Post-production
Colour
Flame artist
Composer
Publisher
Music supervisor
Sound designer

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