Malaysian agency evokes Wes Anderson for Lipton tea spot

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Lipton "Teh Tarik" by Creative Juice\Kuala Lumpur.
Lipton "Teh Tarik" by Creative Juice\Kuala Lumpur.

Creative Juice\Kuala Lumpur cooked up a quirky tale about a servant and his tea technique

KUALA LUMPUR, MALAYSIA — To support Lipton's Teh Tarik brand of instant tea, Creative Juice\Kuala Lumpur conjured the spirit of a Wes Anderson film.

The two-minute film features an Anderson-style parable about a clever servant with an innovative way of preparing the Unilever brand's new 3-in-1 Instant Milk Tea.

"We had fun shooting this quirky Wes Anderson-inspired film amidst copious amounts of tea," said VJ Anand, executive creative director at Creative Juice\Kuala Lumpur. "Kudos to our Unilever client who believed in the idea and made it a stand out amidst the sea of monotony in this tough category."

Campaign credits

Client: Lipton
Agency: Creative Juice\Kuala Lumpur
Chief Creative Officer: Sa’ad Hussein
Executive Creative Director: VJ Anand
Head of Copy: Fazlee Sabbaruddin
Art Director: Ben Tan
Copywriter: Wong Wei Ling, Maton Shukor
Designer: Faridz Husaini
New Business Director: Judy Wong
Account Director: Charmaine Chow
Account Executive: Toh Joe Yee
Film Director: Kubhaer Jethwani
Producer: Nisha Khirudin
Production House: Planet Film