The making of an ad: Behind's '80s infused film

Watch and Mother London discuss their latest ad blending '80s characters He-Man and Skeletor with the iconic track from Dirty Dancing.

The two-minute film, which debuted during The X Factor, reprises two mortal enemies as the unlikeliest of dance partners.'s brand director, Philippa Heywood, discussed how it is important for the brand to stay fresh. She believes that the positive engagement scores of the He-Man and Skeletor ads reflect their broad appeal.

Pippa Morris, Mother London's strategy director, said the agency felt "there was a lot of richness still to play" with the two characters, and despite the ad having a nostalgic theme it is was still received well.

The ad shows the pair taking to the dance floor and recreating the iconic dance moves from the 1987 blockbuster Dirty Dancing

We talked to both Mother London and at Gosh! Comics in Soho.

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free