Magical rain floods the world with color in Pepsi's Super Bowl spot for Lifewtr

Ad introducing the water brand is scheduled to air in the first half of Sunday's game.

Pepsi will launch its new Lifewtr premium bottled water brand on the Super Bowl with a colorful spot called "Inspiration Drops." In the 60-second spot, rain envelopes a city in artful designs and patterns. The concept connects to the theme of Lifewtr’s packaging, which showcases artwork from emerging artists. The commercial, created by R/GA’s Hustle Chicago, is directed by two-time Oscar winner Robert Stromberg ("Avatar") and features music from 10-time Grammy winner John Legend.