Ad introducing the water brand is scheduled to air in the first half of Sunday's game.
Pepsi will launch its new Lifewtr premium bottled water brand on the Super Bowl with a colorful spot called "Inspiration Drops." In the 60-second spot, rain envelopes a city in artful designs and patterns. The concept connects to the theme of Lifewtr’s packaging, which showcases artwork from emerging artists. The commercial, created by R/GA’s Hustle Chicago, is directed by two-time Oscar winner Robert Stromberg ("Avatar") and features music from 10-time Grammy winner John Legend.