Macy's leans into empowerment for new ad by BBDO New York

BBDO New York has married Manhattan's most famous shopping experience with the city's most important theme of 2018: empowerment. The agency worked with Macy's to launch "The Chase"—a TV and digital spot that follows the lives of six women who meet the best versions of themselves. "In our Spring fashion campaign, we show just how empowering and transformative fashion can be," said Cassandra Jones, senior vice president of Macy’s Fashion. "We’re excited to have our customers find the best version of themselves with their favorite influencers through our unique #FINDREMARKABLE and Live hack Instagram programs."