Macy's leans into empowerment for new ad by BBDO New York

BBDO New York has married Manhattan's most famous shopping experience with the city's most important theme of 2018: empowerment. The agency worked with Macy's to launch "The Chase"—a TV and digital spot that follows the lives of six women who meet the best versions of themselves. "In our Spring fashion campaign, we show just how empowering and transformative fashion can be," said Cassandra Jones, senior vice president of Macy’s Fashion. "We’re excited to have our customers find the best version of themselves with their favorite influencers through our unique #FINDREMARKABLE and Live hack Instagram programs."


Chief Creative Officer, Worldwide
Chief Creative Officer, New York
Executive Creative Director
Executive Creative Director
Associate Creative Director
Associate Creative Director
Associate Creative Director
Associate Creative Director
Senior Project Manager
Executive Producer
Business Affairs Manager
Director of Music
Group Planning Director
Communications Planner
Senior Director
Account Director
Account Manager
Account Executive
Assistant Account Executive
Line Producer
Executive Producer
Director of Photography
Assistant Director
Production Designer
Assistant Editor
Executive Producer
Post Production / VFX
VFX Supervisor
2D Artist
2D Artist
Executive Producer
Arranged and Produced by
Sound Tree Producer
Vocal Coach
Final Mix
Sound Designer