MAA launches first creative diploma

Caitlin Ryan: former Karmarama ECD will be a tutor on the course
Caitlin Ryan: former Karmarama ECD will be a tutor on the course

The Marketing Agencies Association has launched its first creative diploma, aimed at up-and-coming creatives working in agencies.

Tutors on the course will include Caitlin Ryan, the former executive creative director of Karmarama, and Patrick Collister, Google’s head of design and former vice-chairman and executive creative director of Ogilvy & Mather.

It will also be taught by David Harris, the executive creative director of Gyro, and Steve Henry, the founder and former creative director of ad agency HCCL and a co-founder of Decoded.

The part-time course, which runs for five weeks beginning in November, is part-funded by Creative Skillset, the industry skills body for the creative industries, which will make it half-price for students.

It will include practical tasks, such as how to recognise a brilliant idea and how to deliver a persuasive elevator pitch.

Earlier this month Scott Knox, the managing director of the MAA, founded PrideAM, the ad industry’s first leadership group for lesbian, gay, bisexual and transgender people.

Subscribe today for just $89 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free