M&S puts healthy twist on ongoing food campaign

M&S ads: showcasing fruit and vegetables
M&S ads: showcasing fruit and vegetables

Marks & Spencer's first campaign of the new year brings the return of its upbeat food ads, with healthy ingredients in the leading role.

The ‘Adventures in Wonderfood’ ad shows fresh fruit and vegetables being sliced, diced and blitzed into juices and soups, as well as various wraps and meals.

The latest spot continues to use the now familiar soundtrack of the Clean Bandits song Rather Be.

Zoe Hayward, the head of brand and marketing at Marks & Spencer, said: "At M&S we believe healthy eating should be a pleasure and ‘Adventures in Wonderfood’ inspires customers with a wide variety of delicious and on-trend ways to eat healthily at M&S."

It first aired on TV on 3 January and continues until next week.

Brand: M&S
Agency: RKCR/Y&R
Creative directors: Pip Bishop and Chris Hodgkiss

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events.

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free