M&S Food "This is not just food, this is M&S Christmas food" by Grey London

Paddy McGuinness and Emma Willis hit up the Christmas market for M&S Food's festive campaign.

The ad sees McGuinness and Willis tasting samples from the Christmas range, mingling with customers as they saunter around the stalls. "You can tell it’s good because all the kids are quiet," McGuinness says, tucking into a torched winter berry pavlova.

The work was created by Simon Parkin and Simon Johnson, and directed by Finn McGough (live action) and Helen Downing (food) through Pulse.


Account team
Group business director
Account director
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Account executive
Senior agency producer
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Strategy director
Senior planner
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Director (live action)
Director (food)
Producer (live action)
Producer (food)
Lead flame artist
Lead compositor