M&S Food "This is not just food, this is M&S Christmas food" by Grey London

Paddy McGuinness and Emma Willis hit up the Christmas market for M&S Food's festive campaign.

The ad sees McGuinness and Willis tasting samples from the Christmas range, mingling with customers as they saunter around the stalls. "You can tell it’s good because all the kids are quiet," McGuinness says, tucking into a torched winter berry pavlova.

The work was created by Simon Parkin and Simon Johnson, and directed by Finn McGough (live action) and Helen Downing (food) through Pulse.

Credits

Account team
Group business director
Account director
Account manager
Account executive
Senior agency producer
Assistant producer
Strategy director
Senior planner
Media agency
Production company
Director (live action)
Director (food)
Producer (live action)
Producer (food)
Colourist
Lead flame artist
Lead compositor
Composer
Publisher
BMG

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