In what it claims is an industry first, the agency has developed a training program called INtuition, which is a year-long companywide personal and professional development syllabus delivered with the School of Communication Arts.
From 2016, staff will also get an additional day of leave, called a "Passion Day," to "explore their personal passions before sharing the experience with the rest of the global business."
M&C Saatchi PR has launched a new global website to coincide with the changes, which include a new slogan for the agency— "Driven by Passion" — and three new values: fearless, flawless and free.
The agency said the changes marked its "next phase of development on the global stage."
By Campaign Staff