M&C Saatchi PR shakes up working practices amid global brand relaunch

M&C Saatchi PR has announced a global brand relaunch alongside changes to its working practices that include plans to give employees a greater say over which companies it targets as potential clients. M&C Saatchi PR said it would actively seek new clients in areas that hold the most interest for employees, and "empower them to bring in the business they want to work on." The agency said it has surveyed staff about their passions, which will help dictate target clients.

by Campaign Staff

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