Lynx "Lynx Ink" by 72andSunny Amsterdam

Lynx has launched an animalistic campaign to promote its new shower gel.

To celebrate the launch of Lynx Ink – an aftercare product designed to keep tattoos bright – Lynx has enlisted the help of ink enthusiasts. 

The three spots feature animated animal tattoos as they discuss their owners’ quirky experiences of modern-day attraction. While a tiger bares its teeth over the struggles of using dating apps, a height-fearing owl recalls skydiving to impress a girl. 

As well as the 20-second clisp, the campaign includes three six-second spots for social media and video-on-demand. The work was written by Dimitri Deneuville, art directed by David Diankanguila and directed by Andy McLeod through Rattling Stick.

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