Lynx has launched an animalistic campaign to promote its new shower gel.
To celebrate the launch of Lynx Ink – an aftercare product designed to keep tattoos bright – Lynx has enlisted the help of ink enthusiasts.
The three spots feature animated animal tattoos as they discuss their owners’ quirky experiences of modern-day attraction. While a tiger bares its teeth over the struggles of using dating apps, a height-fearing owl recalls skydiving to impress a girl.
As well as the 20-second clisp, the campaign includes three six-second spots for social media and video-on-demand. The work was written by Dimitri Deneuville, art directed by David Diankanguila and directed by Andy McLeod through Rattling Stick.