Lucozade renews England football deal

Lucozade: renews partnership with the FA for a further four years
Lucozade: renews partnership with the FA for a further four years

Lucozade, the GlaxoSmithKline-owned sports drink brand, has renewed its partnership with the Football Association for the next four years.

Lucozade first became a partner to the England team in a three-year deal that began in September 2007.

The brand will support all 24 England national teams over the four-year period, including the men's European Championship qualification campaign and the women’s senior team, due to play against Serbia in September.

Sean McAuliffe, head of business development at the FA, said: "Lucozade remains a market leader in the field of sports and energy drinks and has an unrivalled heritage of supporting top-flight football, and we are delighted to be able to continue our partnership with them.

"Their continued support and expertise will remain a huge asset to all England teams training and competing at the highest level."

Last October, Lucozade Sport signed a deal with Chelsea football club to become its official sports nutrition partner, in a three-season partnership.

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com, plus get exclusive discounts to Campaign events.

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free