All four of Lucky Generals’ nods are for its spots for Radiocentre, promoting the benefits of radio as a medium by appealing to high profile marketers.
Two of them are for the rap reaching out to Unilever chief marketing officer Keith Weed, and two for the appeal to John Lewis chief customer officer Craig Inglis, which parodies the breathy piano ballads used by the retailer in its Christmas campaigns.
One of the 12 UK entries on the shortlist, meanwhile, is for "Scary little water nuggets", an ad by Ogilvy & Mather London for Hellmann’s, the mayonnaise brand owned by Unilever – suggesting Radiocentre’s appeal to Weed may not have fallen on deaf ears.
Three of AMV BBDO’s nominations are for ads for the National Counter Terrorism Police, with the fourth a spot for Camelot, advertising Euromillions.
There are also two nods for Global Media and Entertainment, for Harper Collins, "Mills and Boon 3D audio – immersive erotica for the ears"; one for Grey London, for Tate Britain, "Gin Lane".
US agencies win 20 places on the shortlist: seven for FCB Chicago; three each for BBDO New York, Dieste, Dallas, and Campfire at SapientRazorfish, New York; and one each for David, Miami, Goodby Silverstein & Partners, San Francisco, Havas New York and R/GA New York.
The country with the most nominations is South Africa, with 29 – while Ogilvy & Mather Johannesburg is the most recognised agency with nine, all for KFC.