Lowe's brings its DIY Vine videos to life

Home improvement retailer creates six-second window display installations for Manhattan opening

Since 2013, Lowe's has shared six-second videos on Vine with simple yet practical tips.

The home improvement retailer's latest use of the short video platform by BBDO NY was at the opening of their first Manhattan location.

The displays brought their Vine videos to life, showing with mechanical magic helpful home hints in six seconds.

A behind-the-scenes video captures the craftsmanship and imagination behind the installations.


Chief Creative Officer, Worldwide
Chief Creative Officer, New York
Executive Creative Director
Executive Creative Director
Sr. Creative Director
Sr. Creative Director
ACD/Art Director
Group Planning Director
Director of Integrated Production
Executive Producer
Interactive Producer
Senior Director
Senior Director (Digital and Emerging Platforms)
Account Supervisor
Production Company
Production Company
Kitchen Executive Producer
Jeff Reagan, Daniel Nevanpera, Paul Brian Osorio
Kitchen Post Producer
Kitchen Editor
Kitchen Sound/Mixing