Love Island returns after death of Caroline Flack with Samaritans ident

ITV: aired unbranded ident urging people to #BeKind
ITV: aired unbranded ident urging people to #BeKind

ITV and sponsor Just Eat decided to promote message from charity.

Love Island sponsor Just Eat dropped its idents during the first airing of the show since the death of Caroline Flack, instead running a version urging people to #BeKind and to contact the Samaritans if they are facing mental-health issues.

The plainly coloured ident, created by ITV Creative, ran last night (17 February) during the broadcast of the reality show on ITV2. It read: "Talking and listening can help, whatever you’re going through. Call Samaritans on 116 123. Supported by Just Eat and ITV."

Reaction on social media has been largely positive, with one user sharing the ident and tweeting: "The only tweet that should blow up tonight #LoveIsland."

In a statement, ITV said: "In light of this weekend’s tragic events, Just Eat and ITV have worked with Samaritans to replace the idents for this evening’s episode of Love Island so that anyone affected by Caroline’s death can access support."

Love Island narrator Iain Stirling paid tribute to Flack on the show, saying: "You were a true friend to me." He also described her "warmth and infectious enthusiasm" and how she was "crucial" to the show’s success.

Flack died by suicide in her home on Saturday (15 February). She had stepped down as presenter of the show in December after she was charged with assault of her boyfriend.

Samaritans in the UK can be reached on or 116 123

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free