Louis Vuitton creates Selfridges pop-up with pickup trucks

Louis Vuitton, the luxury fashion brand, is creating a pop-up using retro trucks to showcase its latest menswear collection.

The activation, which kicks off on 10 January at Selfridges London, will have a tropical theme featuring pickup trucks and more.

It is designed to promote the brand’s 2018 spring/summer collection created by men’s artistic director Kim Jones.

The clothing and accessories have "a theme of luxurious island hopping, featuring cultural mixing, cultural contrasts".

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