From The Lost World to PC World: Jeff Goldblum stars in retailer's Christmas campaign

Jeff Goldblum, who starred in Jurassic Park and Independence Day, puts in an entertainingly bizarre performance for Currys PC World's first Christmas campaign.

The new campaign is called "spare the act" and comprises five TV spots that will begin airing from 5 November.

In each ad, Goldblum appears as if from nowhere to give acting advice to people struggling not to show their disappointment with various Christmas disappointments.

Each ad also features specific items that you can buy in a Currys PC World, such as a Nespresso Inissia Coffee Machine. The idea behind the campaign is to position Currys PC World as the right place to find Christmas gifts that will not leave people feeling like they have to fake gratitude.

Abbott Mead Vickers BBDO created the £10 million campaign, which will run in cinemas, and on video on demand channels. The ads were written by Mike Sutherland, art directed by Antony Nelson, and directed by David Shane through O Positive.

Jeff Goldblum said: "I'm delighted to be involved in this clever and timely campaign that will hopefully help people find the perfect holiday gifts for the people they care about most – without all the risky guesswork.

"It's so disheartening to put your heart and soul into a gift choice for a loved one only to discover they have three of them already - and don't use any of them ever."

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free