A lost dog unites Trump and Clinton supporters for Pedigree

BBDO New York sends a golden retriever to candidate rallies to "vote for good."

A golden retriever brings the best out of Trump and Clinton supporters in this Pedigree spot from BBDO New York. Scenes of violence set the stage for the story of an experiment that sent a "lost" dog and a woman to candidate rallies while showing support for their rivals. She attends a Trump rally wearing a Hillary T-shirt and a Trump T-shirt to a Clinton rally. Participants point out the dichotomy, but offer friendly support when she tells them the dog is lost and she is looking for the owner. This election season may have "brought out the worst in us," the film tells viewers, but Pedigree wanted to "remind people what brings out the good." In this case, it is the love of dogs.


Agency: BBDO New York
Client: Mars/Pedigree
Spot: “Vote for Good”
Chief Creative Officer BBDO Worldwide
Chief Creative Officer BBDO New York
Head of Production
Executive Creative Directors
Creative Directors
Executive Producer
Senior Account Director
Account Director
Group Planning Director
Planning Director
Senior Communications Planner
Production Coordinator
Head of Music
Production CO
EP of Crane


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