You lose a staring contest to Kevin Spacey in ETrade spots

Three online ads from R/GA build toward a frightening, bleary-eyed conclusion

What does a staring contest with actor Kevin Spacey have to do with ETrade? Apparently something to do with opportunity? Frankly, who cares. In these three entertaining spots from R/GA, designed to be aired during consecutive commercial breaks (which they were on Hulu’s original series The Path earlier this week), Spacey challenges you to a stare-down, and gets intimidating in a hurry. The water in his eyes? Sympathy tears, cause he knows you’re going to lose. Oh, and you cheated. So the game is over. You lose. Thanks for playing.


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