Lori Senecal to leave CP+B at the end of 2017

The MDC agency's first global chief executive is said to be leaving advertising altogether.

CP+B's global chief executive Lori Senecal is to leave the MDC Partners agency at the end of the year.

The MDC agency confirmed Senecal's departure in an all-staff email last night, according to an agency source. The news was first reported by AdAge.

Senecal has been chief executive of Crispin Porter & Bogusky since March 2015, and held an additional role of president and chief executive of MDC's Partner Network.

Immediately prior to moving to CP+B, Senecal was executive chairman of its sister agency KBS from August 2014. She joined the latter agency in 2009 as president and chief executive, as it rebranded from Kirshenbaum Bond & Partners to Kirshenbaum Bond Senecal & Partners (now KBS). 

Before moving to KBS Senecal was president of McCann New York (then McCann-Erickson, New York).

In a profile piece last year, Campaign US editor-in-chief Douglas Quenqua described Senecal as a "complicated character who doesn’t fit the mold of your typical back-slapping CEO."

Senecal's departure, which includes her exit from the ad industry altogether, had been planned since her arrival at the agency in 2015, according to AdAge.


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