L'Oréal and European Space Agency to activate at New Scientist Live

The Mars Exploration Rover will feature at the four-day event
The Mars Exploration Rover will feature at the four-day event

Reed Business Information title New Scientist has revealed details of its forthcoming four-day live event, which will see brands such as L'Oréal and the European Space Agency activate at London's Excel Centre.

The debut New Scientist Live is taking place on 22-25 September.

It will explore the impact that science, technology and engineering have on our economy and culture. The event will be split into four dedicated zones - Universe, Brain & Body, Our Planet and Technology & Engineering - as well as a main stage area.

Partners lined up to produce live activity include beauty brand L'Oréal, the European Space Agency, the Crick Institute, the University of Cambridge and MIT. Additionally, New Scientist has confirmed displays from the Mars Exploration Rover and the Bloodhound Project’s 1,000mph supersonic car.

There are a number of sponsorship and exhibitor opportunities still open to brands, and more than 10,000 people are expected to attend the event.

New Scientist Live will be backed by a six-figure marketing budget. Promotional activity will include PR, digital display advertising, owned social channels and e-CRM platforms.

The publication is working with branding agency Corke Wallis to develop the creative campaign, while Kaper will handle show content, digital and social content and PR.

Mike Sherrard, event director of New Scientist, said: "For four days, visitors will be able to see, hear and touch tomorrow. Through breathtaking shows, cutting-edge talks and spectacular interactive displays, New Scientist Live will offer discoveries at every turn – presented with our trademark combination of clarity and style."

As a similar strategy, Bauer Media announced the launch of film event Empire Live earlier this week.

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