Pat Fallon, the renowned adman who co-founded Fallon Worldwide, died on Friday aged 70. Campaign has picked out a selection of the network's most high-profile ads over the years.
1996: McDonald's "Arch Deluxe"
The fast food giant reportedly spent $300 million on reseach and marketing to come up with the Arch Deluxe burger, a "grown-up" option for adults. It was finally discontinued in 2000 in the US after it failed to gain popularity.
2001-2002: BMW "the hire"
The auto brand released a series of eight short films directed by popular filmmakers from around the world. Each film stars Clive Owen as a mysterious driver for hire.
2004: Virgin Mobile "Chrismahanukwanzakah"
Virgin Mobile invented a new all-inclusive holiday. The ad features a Bing Crosby-esque singer, two rabbis playing piano, an African musician, a caveman, a Buddhist monk, and an Indian Santa.
2004: United Airlines "it's time to fly"
This animated ad features "Rhapsody in Blue" by George Gershwin and is voiced over by Robert Redford. The first of the ads, called "Interview," was created by Canadian filmmakers Amanda Forbis and Wendy Tilby.
2007: Cadbury "Gorilla"
The simple spot promoting Cadbury Dairy Milk chocolate shows a gorilla playing drums to Phil Collins’ "In the Air Tonight." It was recently voted Britain’s favorite TV ad ever.
2007: Skoda "Cake"
Set to the soundtrack "My Favorite Things" by Julie Andrews, the ad depicts the steps taken by a group of white-uniformed bakers to prepare a cake — mixing batter, zesting oranges, kneading orange sugar paste, and pouring melted chocolate. At the end the bakers gather around their creation, which turns out to be a cake replica of the Skoda Fabia.
This article first appeared on campaignlive.co.uk.