The Slideatron is a tall structure that is described as a "modern take" on the Christmas tree. As well as a slide, it goes into "rave mode" once an hour with different light shows in time with a remixed Christmas classic soundtrack.
There is also an open air viewing platform at the top of the structure providing views across the city. The attraction is surrounded by a festive food market and bar.
Slideatron has been created by experience agency Produce and is on Wembley Boulevard until 2 January 2018.