Be afraid. Be very afraid.
It might only be July, but The Home Depot is already communicating about the return of its popular 12-foot skeleton. The $300 Halloween decoration sold out online last year after going viral on Twitter and TikTok.
On Wednesday, Home Depot published a blog post explaining that the 12-Foot Giant Skeleton with LifeEyes will be available for purchase beginning July 16 on its website and in-store starting in September when Halloween products arrive in its aisles.
It’s a departure from the retailer’s 2020 strategy, when the Giant Skeleton craze took off on its own, without much of a push from the home-improvement retailer.
This year, you can also buy a friend for him: the new 12-Foot Inferno Pumpkin Skeleton with LifeEyes.
In the blog post, Home Depot gives fans a behind-the-scenes look at how its decorative holiday merchant Lance Allen and his team brought the giant skeletons to life.
The post also includes a video showing how the pumpkin skeleton can be put together within ten minutes.
Later on Wednesday, Home Depot tweeted, “If you don’t like the giant skeleton, please reply. Plot twist: Only people @HomeDepot mentioned can reply - which is no one.
Home Depot started hinting about the giant skeleton’s return earlier this month in a series of tweets.
If this gets 1 like, we’ll bring back the giant skeleton.— The Home Depot (@HomeDepot) July 5, 2021
You might want to turn on notifications— The Home Depot (@HomeDepot) July 6, 2021
Distance we are willing to walk for the giant skeleton:— The Home Depot (@HomeDepot) July 8, 2021
Should we bring back the giant skeleton?— The Home Depot (@HomeDepot) July 9, 2021
Yes Yes Yes
GIANT SKELETON— The Home Depot (@HomeDepot) July 10, 2021
└ In-Stock Date
└ :⚠️ this file is encrypted
I am a:— The Home Depot (@HomeDepot) July 11, 2021
a yard to rest my bones
If the giant skeleton had a name, what would it be?— The Home Depot (@HomeDepot) July 12, 2021
Normalize the giant skeleton as a decoration for the seasons.— The Home Depot (@HomeDepot) July 13, 2021
: Horrorchick4life, thathalloweenfamily, eyeinthedetail, at charlotteshouse on IG pic.twitter.com/TMCLJQovvI
This story first appeared on PRWeek US.