The comedian breaks the fourth wall in the latest HARMAN spot
Hannibal Buress may or may not be in a commercial scripted by MDC Partners agency KBS, and that guy next to him? He may or may not be a HARMAN engineer. That accident up ahead? No biggie. The comedian admits he’s just shooting a commercial; he’s not even driving. It’s all an illusion to advertise HARMAN’s Connected Car technology, which can warn you of three-car pile-ups, reroute you, grant you access any information from the cloud (without leaving your car) and protect you from hackers. As Buress says, "What are the odds?"