London's tourism body targets 'super fans' with Queen's 90th birthday and Harry Potter push

The London & Partners campaign stars 'super fans'
The London & Partners campaign stars 'super fans'

London & Partners has launched a campaign starring "super fans" taking part in experiences ranging from the Queen's 90th birthday celebrations to Harry Potter and the Cursed Child.

Activity, created by The Brooklyn Brothers, is targeting the North American market and is being run by London & Partners, the Mayor’s promotional company for London, in collaboration with the GREAT Britain campaign, British Airways and Hilton.

Other experiences featured in the drive include the 400th anniversary of Shakespeare’s legacy and the world’s first Rolling Stones exhibition.

Four short films each star their own American ‘super fan’ and their personal account of their dream being realised.

London & Partners chief marketing and communications officer Chris Gottlieb said: "Fans of London is about showcasing the unmissable events and celebrations taking place across the capital this year.

"London has an event for everyone and the four films we are producing really showcase that diversity."

The campaign follows on from ‘London’s Guest of Honour’ marketing push, which London & Partners claims reached 300m people and generated 1.2bn global opportunities. 

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