London Pride launches Made of London event series

The speaker series features legends from sport, music and exploration
The speaker series features legends from sport, music and exploration

Fuller's beer brand London Pride has begun a five-part pub-based series, featuring inspirational speakers from the worlds of sport, exploration and music.

The events, which aim to celebrate 'the people of London that make us proud', will take place at Fuller’s pubs throughout the capital. Boxer David Haye kicked off the series at The Parcel Yard in King’s Cross last week (16 September), which was attended by a ticketed audience of 45.

Rugby player Jason Leonard will feature next at The Counting House, the City, on 7 October, followed by Blur bassist and cheesemaker Alex James’ session at The Admiralty, Trafalgar Square, on 4 November. DJ Jo Whiley will then speak at The Tokenhouse, Moorgate, before explorer Sir Ranulph Fiennes concludes the series at The Counting House of 19 November.

The celebrity events will be complemented by a series of articles on less well-known inspirational Londoners in the Evening Standard, the media partner for the campaign.

Ian Bray, managing director of Fuller’s Beer Company, said: "The Made of London campaign has gained real traction with Londoners across the capital. The events in-pub will help to cement the relationship between Fuller’s flagship London Pride premium ale, the pub and London as a whole.

"As the only traditional family brewer left in London, we take our role as the patriarch of London brewing very seriously. We are, ourselves, an intrinsic part of London’s history and this programme is a great way to celebrate all that is great about our capital city."

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @dollydeighton

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free