London & Partners hires ex-BBC man

London & Partners has appointed Chris Gottlieb in a new role to promote the capital post-Olympics.

Gottlieb will work to promote London as an events destination
Gottlieb will work to promote London as an events destination

Gottlieb worked for nine years at the BBC, where he led the rebranding of BBC News. He held a variety of roles at the broadcaster including director of marketing, communications and audiences on the television and journalism boards.

In the newly-created role at London & Partners, Gottlieb will direct a number of departments including the strategy, insight and propositions, communications and brand teams.

He will take up the position in January 2013 and joins London & Partners from Oxfam, where he has been director of communications since May.

London & Partners is the city’s official convention bureau and facilities major events in the city, such as this summer’s Olympic houses.

Gottlieb said: "2012 has been a momentous year for London and with the legacy of the Olympic Games now in full swing it's a particularly crucial time for London’s reputation as the global city to live, work, study and invest."

Gordon Innes, chief executive of London & Partners, said: "There is huge potential for London in the coming months and years to build on the successes of 2012. This new role will develop a city-wide strategy to deliver the promotion of London’s great companies, events and individuals."

Gottlieb’s appointment is part of a restructure, which recently saw director of digital Julie Chappell promoted to director of consumer marketing and digital.

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