London Eye to transform into digital love letter for Valentine's Day

London Eye to transform into digital love letter for Valentine's Day
London Eye to transform into digital love letter for Valentine's Day

A social media campaign has been launched to light up The Coca-Cola London Eye pink in celebration of Valentine's Day.

People are being asked to share their favourite London views on their social platforms using the hashtag #EyeLoveLondon. Each posted image will help to light up the London Eye in a pink hue, transforming it into a giant digital love letter.

The experience will begin at 6pm, with the London Eye being turned a dark purple colour. As more messages come through, the iconic London landmark will gradually become pink. Every hour, the Eye will pulsate for one minute, mimicking a beating heart at London's centre.

For those wanting an even more romantic experience, the London Eye is also available to book for Valentine's Day. Guests can attend a champagne experience, or book 'Cupid's Castle'; a private capsule for two with complimentary champagne and chocolates served by a personal host.

As part of a separate Valentine's campaign, the London Eye has partnered with dating app Bumble to offer a special first date experience for singles. Last month, Cadbury launched its Creme Egg Hunting Lodge at the London Eye.

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