Lloyds TSB will next week run the first advertising campaign
promoting its absorption of pension specialist Scottish Widows. A pounds
3m TV campaign by Saatchi & Saatchi breaks on March 5, comprising three
black and white vignettes followed by the appearance of the hooded woman
who is Scottish Widows’ established icon. The executions show a
60-year-old couple fulfilling their dream of travelling on a
Harley-Davidson motorbike; a younger couple setting up their own ostrich
farm; and a grandmother backpacking alone.
All are accompanied by the Lloyds TSB theme track, What Can I Do? by The
Corrs. The campaign will run for four weeks, and will be shown alongside
specific advertising for the Scottish Widows brand, which retains its
own identity. Media buying is by Zenith.
