Lloyds Bank "Epic journey" by Adam & Eve/DDB

The black horse saga continues in Lloyds Bank's first inter-generational story.

The latest ad follows the bank’s familiar horse mascot looking after a foal through an epic journey. In the end, the foal steps up and shows the way, demonstrating that generations can learn from each other. The soundtrack is Look After You by Aron Wright. The work was written by Graham Cappi, art directed by James Gillham and directed by Marcus Söderlund through Academy Films.