The gambling name wanted to promote its service as established and trusted, and to develop a fresher, more contemporary look.
The revamp includes a range of landing pages built in flash and aims to encourage users to visit Littlewoodscasino.com.
Online marketing will target users with a high predisposition to play online casinos, mainly 24- to 45-year-old males who work in financial sectors.
A test ad campaign based on different creative ideas and formats, including banners and pop-ups, will run across 30 different sites for a month.
The most successful media placements will be extended for another two months. Ads planned as contextual and exit placements will run across financial sites such as Digitallook.com and other sites like Racingpost.com.
Agency TBG was appointed to handle the creative revamp based on previous work for the brand and will work on further online campaigns for the online casino.
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