A little boy tries to shut out the world in BBDO NY's ad for Autism Speaks

The animated spot for the Ad Council helps parents "Learn the Signs" of autism

In this touching ad that blends traditional stop-motion animation and 3D computer modeling, a little boy journeys into the woods and finds ways to cope with loud sounds, bright lights and staring eyes. The creative team at BBDO New York based the story on the life of Jacob, a young boy with autism who didn’t speak until he was four.

The spot is the first in a series of public-service announcements and will run on broadcast and cable television, as well as social media. The campaign also includes behind-the-scenes video detailing the creative process and the inspiration for the ads.

Credits

Chief Creative Officer, Worldwide
Chief Creative Officer, New York
Executive Creative Director
CD/Copywriter
ACD/Art Director
Senior Producer
Executive Music Producer
Senior Radio Producer
Account Director
Account Manager
Production Company
Creative Executive Producer
Director of Photography
Associate Producer
Type Designer
Digital Creative Director
Music and Sound Design
Sound Mixer

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