Hosted by editor Rachel Barnes, and produced by Somethin' Else, the Marketing Mind is a monthly podcast which explores unusual concepts and new technologies, to help marketers find some creative inspiration.
This second episode features Sam Bompas, one half of 'jelly architects' Bompas & Parr, discussing the future of food and its impact on brands.
Meanwhile senior reporter Shona Ghosh talks to Stefan Thoroddsen, co-founder of Crowbar Protein, the Icelandic start-up behind the insect-based Jungle Bar. Thoroddsen discusses the start-up's success on Kickstarter and whether cricket flour can be a viable protein source.
The team discusses everything from in-vitro meat to the practical difficulties of baking crickets.
You can currently listen, download and subscribe via iTunes. Alternatively, listen via Soundcloud below or at this link.
Listen to the Marketing Mind podcast episode two: the future of food
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Bompas and Parr recently partnered with Bespoke Offers, Barclaycard's loyalty scheme, to host a tasting extravaganza.
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