February's podcast follows this month's Marketing magazine theme - taste. What determines social taste, and how does that impact brands? And with the general public more vocal on social media than ever, how willing are brands to take risks?
Host Rachel Barnes is joined by Marketing's features editor Rebecca Coleman and David Bain, planning partner at BMB. Robin Fitzgerald, creative director of Crispin Porter and Bogusky, and Dr. Simon Stewart, senior lecturer in sociology at the University of Portsmouth, also join over the phone.
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Bad taste marketing: the risky business of gaining enemies to win friends
'Ride me all day for £3', 'Are you beach body ready?', 'Taste the Bush', 'The only Aussie we don't want to get out'. These four ad taglines and their accompanying imagery caused serious offence in 2015, and grabbed the nation's attention for all the wrong reasons. But, does the old adage that all publicity is good publicity ring true in these cases? Do people like to feel outraged to some extent, or are we reaching the point where bad-taste ads put consumers off a brand for good?
