Lingerie retailer rapped by ASA for sexist ad

The Advertising Standards Authority has banned a poster ad for Silks, a lingerie retailer based in Glasgow, that depicted the body of a woman wearing lingerie, but not her face.

The watchdog received one complaint that the ad, seen last December, objectified women.

The ASA said that model’s suggestive pose and the text "Tease the season" invited viewers to see the woman’s body as a sexual object. It ruled that the ad breached the CAP Code rules on harm and offence, and ordered that it not appear again in its current form.

Silks did not respond to the ASA’s enquiries, which led the watchdog to say it was concerned by the company’s lack of response.

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