Lincoln gives restaurant workers a week of rest

The spot, by Hudson Rouge, shows how Lincoln gifted one local restaurant a paid week of vacation.

Lincoln introduced restaurant workers to RESTaurant Week, a week of R&R for staff members exhausted from the pandemic. The spot highlights Marrow, a Detroit-based restaurant that transformed into a micro-marketplace grocery store and distributed takeout meals to frontline workers during the pandemic.

Lincoln gave Marrow staff a paid week of vacation and brought them together for a family meal prepared by The Apparatus Room of the Detroit Foundation Hotel. The luxury car brand also encouraged its dealer network to help a group of people in need with a contribution, meal or donation. Lincoln will award a $2,500 donation to the top 10 dealers for their chosen cause.

Credits

Agency
Chief Creative Officer
Group Creative Director
Jr. Copywriter
Jr. Art Director
Head of Integrated Production
Executive Producer
Business Manager
Senior Talent Manager
Chief Executive Officer
Chief Strategy Officer
Senior Strategist
US Business Lead
Account Directors
Senior Account Executive
Production Company
Director
Executive Producer
Line Producer
Director of Photography

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