The spot, by Hudson Rouge, shows how Lincoln gifted one local restaurant a paid week of vacation.
Lincoln introduced restaurant workers to RESTaurant Week, a week of R&R for staff members exhausted from the pandemic. The spot highlights Marrow, a Detroit-based restaurant that transformed into a micro-marketplace grocery store and distributed takeout meals to frontline workers during the pandemic.
Lincoln gave Marrow staff a paid week of vacation and brought them together for a family meal prepared by The Apparatus Room of the Detroit Foundation Hotel. The luxury car brand also encouraged its dealer network to help a group of people in need with a contribution, meal or donation. Lincoln will award a $2,500 donation to the top 10 dealers for their chosen cause.