The ads were skewered by Jim Carrey on "Saturday Night Live" and part of an extended joke on South Park episode earlier this year. If imitation is flattery, then parody of an ad means Lincoln's marketing team is doing something right.
Building on their success, Lincoln and Hudson Rouge on Thursday will deliver two new ads in the series, which features Matthew McConaughey under the direction of Nicolas Winding Refn.
According to Automotive News, the initial ads — and parodies — were highly successful for Lincoln's brand. Dealers praised them as they shed Lincoln’s stodgey image and sales jumped 15 percent.
True to form, both ads feature an introspective McConaughey mulling features of the Lincoln MKZ sedan. In the first spot, McConaughey remarks, "There we go" after rain outside stops so he can use the sunroof in the sedan. In the second spot, McConaughey muses about the environmental benefits of the MKZ Hybrid: "You have to find that balance. By taking care of yourself, it takes care of more than yourself."
McConaughey had this to say in a statement from Lincoln about the ads: "If I can be authentic, and the spots are authentic, then we are sending the same message."