Lidl "The truck" by O Escritório

Lidl's simple ads showcase the supermarket's role during the coronavirus crisis.

Filmed in one shot with no background music, the spots depict desolate locations throughout Portugal, all of which are interrupted by a bright blue Lidl van. The quiet, pared-back approach allows the brand symbol to speak for itself. 

The work was written by Pedro Pinho, art directed by Eduardo Pastor and directed by Pedro Varela through Blanche Filmes.