Lidl "School of Christmas" by TBWA\London

Lidl's 2015 Christmas campaign imagines a school where the public can learn essential skills for surviving the holiday season.

The cut-price supermarket released the ad on social media on the morning of 1 November and aired it on TV in the evening. The spot, which was created by TBWA\London, opens on a group of people being invited into Lidl’s School of Christmas and taught how to light Christmas puddings and untangle fairy lights. The work was created by Ben Fallows and Matt Deacon, and directed by Jim Gilchrist through Outsider.