LG uses Sense for UK in-store tour

LG uses Sense for UK in-store tour
LG uses Sense for UK in-store tour

LG Electronics is to tour the UK with an experiential campaign using incentives to draw customers to product demonstrations.

The firm has brought in Sense to handle the activity, which will take in John Lewis, Comet and Currys stores until mid-December.

The tour will promote LG’s ‘Life’s Good’ message by offering complimentary treatments such as massages, manicures, pedicures and facials to tired shoppers. In all 15 locations will be visited.

"We wanted to find a way to bring the technology to life when people are thinking about their next purchase," said LG Home Appliances consumer marketing manager Kate Seabrook.

"Our approach of targeting consumers who fit into our key target audience while they visit electrical retailers is the perfect way to reach out to the right people at the right time."

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