LG appoints agency Brand & Deliver

LG has renewed its events contract with Brand & Deliver
LG has renewed its events contract with Brand & Deliver

Technology brand LG has awarded a 12-month events contract to agency Brand & Deliver.

Brand & Deliver will deliver B2B events for LG, which will include experiential events and roadshows.

The agency will provide content and production services to LG’s Home Entertainment and Home Appliances divisions, including internal and trade events.

Brand & Deliver has also been contracted to manage LG Lounge, the interactive, gamified learning platform for training and engaging retail staff, for a further 12 months. The agency built the lounge in 2015.

Hayley Lawrence, director of events at Brand & Deliver, said: "We’ve worked with LG for a number of years and thoroughly enjoy their innovative, creative approach. I’m delighted that they have chosen to renew our events contract for another year and enabled us to continue creating an army of loyal brand ambassadors through our work with LG Lounge."

Carolyn Anderson, marketing director at LG, added: "Brand & Deliver is a great fit for us, bringing professionalism, creativity and vision to our events. I look forward to building on this with more show stopping events throughout 2017."

Brand & Deliver also works with clients Universal, IMG (Fashion Week), Ferrari, Sony Pictures and Three.

Last year, LG paid homage to playwright William Shakespeare on the 400-year anniversary of his death with a window display at London department store Selfridges. Check out the experience here: Event TV: LG installs Shakespeare-themed window displays at Selfridges

More: Brand Slam: Samsung vs. LG

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