Lexus 'Make Some Noise' by Walton Isaacson

Super Bowl spot accelerates introduction to Lexus' newest model

While many automotive brands are not parking an ad during this year's Super Bowl, Lexus is debuting a new model in this TV spot by Walton Isaacson. 

The Lexus NX model featured in the ad is a mid-size crossover, with a lower price point than other vehicles in the Toyota-owned premium brand’s stable. Speaking to Variety, the agency said the music-fueled TV ad was made to appeal to younger consumers.

Campaign credits

Client: Lexus
Agency: Walton Isaacson
VP, Group Account Director: Ayiko Broyard
Creative Director: Cenon Advincula
Copywriter: Colin Costello
Art Director: Cenon Advincula
Music Supervisor: Andrew Logan
Producer: Shauna Williams
Production Company: Radical Media
Director: Dave Meyers
Executive Producer: Jim Bouvet
Producer: Scott Cunningham
Director of Photography: Christopher Probst
Editorial Company: Rock Paper Scissors
Executive Producer: Angela Dorian and Dave Sellars
Editor: Adam Pertofsky
Producer: Shada Shariatzadeh
Assistant Editor: Majorie Sacks
Post Production: Method Studios
Lead Flame Artist: Claus Hansen
Executive Producer: Robert Owens
Producer: Stephanie Allis
Telecine: Company 3
Colorist: Dave Hussey
Voiceover: Blair Underwood
Music/Sound Design: Kismet Inc.
Composers: Andrew Logan and Pamela Reswick
Recording Studio: 48 Windows
Engineer: Eric Garcia

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