While many automotive brands are not parking an ad during this year's Super Bowl, Lexus is debuting a new model in this TV spot by Walton Isaacson.
The Lexus NX model featured in the ad is a mid-size crossover, with a lower price point than other vehicles in the Toyota-owned premium brand’s stable. Speaking to Variety, the agency said the music-fueled TV ad was made to appeal to younger consumers.
Campaign credits
Client: Lexus
Agency: Walton Isaacson
VP, Group Account Director: Ayiko Broyard
Creative Director: Cenon Advincula
Copywriter: Colin Costello
Art Director: Cenon Advincula
Music Supervisor: Andrew Logan
Producer: Shauna Williams
Production Company: Radical Media
Director: Dave Meyers
Executive Producer: Jim Bouvet
Producer: Scott Cunningham
Director of Photography: Christopher Probst
Editorial Company: Rock Paper Scissors
Executive Producer: Angela Dorian and Dave Sellars
Editor: Adam Pertofsky
Producer: Shada Shariatzadeh
Assistant Editor: Majorie Sacks
Post Production: Method Studios
Lead Flame Artist: Claus Hansen
Executive Producer: Robert Owens
Producer: Stephanie Allis
Telecine: Company 3
Colorist: Dave Hussey
Voiceover: Blair Underwood
Music/Sound Design: Kismet Inc.
Composers: Andrew Logan and Pamela Reswick
Recording Studio: 48 Windows
Engineer: Eric Garcia
