Lexus augments Tokyo Motor Show presence with 'premium' social-media engagement

Luxury car maker revs up its online and offline presence

by David Blecken
From left: Lexus racing drivers Daisuke Ito and Juichi Wakisaka, and brand management GM Atsushi Takada, at the Tokyo Motor Show 2015.
From left: Lexus racing drivers Daisuke Ito and Juichi Wakisaka, and brand management GM Atsushi Takada, at the Tokyo Motor Show 2015.

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