Lexus "A different kind of power" by The & Partnership

Lexus takes the road less travelled to promote its eco-savvy SUV.

The auto brand's spot shines a critical light on both business and pop culture, before showcasing the self-charging hybrid as "quietly leading the way" of eco-progression in wider society. This follows "The hybrid that defies logic" campaign, which also promoted Lexus’ self-driving model.

The work was created by Dan Dehlavi and Hayley Hammond, and directed by Salomon Ligthelm through Stink.